Urban Urdu Tagging

Pakistani Grocery Store, East Village.
Whether it’s the tags or the Urdu writing of the shop’s name, most people in this neighbourhood would be unable to read these words. In navy blue and outlined / shadowed with yellow is some writing in Urdu. Urdu is the main language spoken in Pakistan (and written with the Arabic alphabet). in black we have SENA or SEN4. in the lower left is some illedgible text in white. What I find so fascinating with this piece is the Arabic-isation of SENA’s “S”. It looks so much like those Arabic / Urdu letters that have a low sweeping line. Don’t forget that Urdu is written and read from left to right. The English tags are written and read right to left.